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Strawberry is king at this annual event taking place in Plant City, "the winter strawberry capital of the world." Every day is jammed with events, which include the famous strawberry shortcake-eating contest, a grand parade, and performances by well-known musicians. There is an assortment of rides for children and grown-ups, games of chance, and a wide variety of food on offer. Plant City may be a tiny town, but during the festival it is filled with tourists.