Deciding as a child that he wanted to be a musician and record sleeve designer, Kissy Sell Out began pursuing his goal in college, handing out free DIY vinyl on the streets of London with the hopes of building a fan base. The DJ and producer's garage-heavy form of electro caught on and won him accolades from several prominent UK DJs, who began spinning his tracks in their sets and requesting remixes. Eventually Kissy Sell Out was able to start San City High Records and begin a weekly BBC1 Radio program, gaining him a vast audience that continues to grow.
