Alex Gimeno, who performs and releses music under his Ursula 1000 guise, is a New York-based DJ and producer who released his debut album, The Now Sound of Ursula 1000, in 1999. With a unique sound that blends disco, funk and electro, Gimeno has managed to distinguish himself apart from the myriad of other DJs and producers on the overwrought New York electronic music scene.