MS MR is a New York City-based alternative pop band. Comprised of Vocalist Lizzy Plapinger and producer Max Hershenow, the group was founded in 2011. Building a grassroots name for itself by self-releasing its own material and playing a number of low profile gigs around the New York metro area, MS MR was eventually signed by Columbia Records and released its debut album, Secondhand Rapture, in 2013.