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The Blues Foundation, a Memphis-based organization that brings together 107 blues societies from around the world, sponsors this event, which includes both a conference on the blues (housed at the Radisson Hotel) and performances by artists competing in the challenge in many of the clubs on Beale Street. A wristband allows wearers entrance into all the clubs on Beale, while with a certain amount one gains admission to the final competition at the Daisy Theater. The event culminates in the Keeping the Blues Alive award ceremony at the Radisson.
