When most people think about pop music, they think about over-commercialized, over-produced drivel that's only suitable for people who have no real idea about what constitutes good music. While this assumption is slightly depressing, because there's a massive amount of music classified as pop that's rather good, it nevertheless exists. Paying no heed to the lemming-like thoughts many people have about pop music, Icelandic musician Sindri Mar Sigfusson started composing his own original style of music - that's clearly influenced by pop - in 2008. Calling his musical endeavor Sin Fang (formerly Sin Fang Bous), Sigfussion makes music with memorable choruses, delicate harmonies and astute instrumental arrangements that beg to be listened to multiple times.