The unfortunate inevitability of any new scene or genre explosion is that lots and lots of good bands will ultimately be lost in the shuffle after the dust settles. Such is the case with jangly indie-rock band Bettie Serveert and the early '90s college rock craze. Formed in Amsterdam, the four-piece first made a splash in the US with an EP that fell in the hands of folks at Matador Records in 1992. The indie label giant - who would later sign artists like Pavement and Liz Phair - instantly signed the band, re-released the EP and forked over cash for subsequent releases. Despite a couple of minor hits, Bettie Serveert ultimately fell out of the collective consciousness, while similar melodic guitar rock bands of its ilk crossed over into mainstream success. The group has continued to record and release albums consistently, however, including an album of all Velvet Underground covers and the recent Pharmacy of Love (2010).
