Freddie Gibbs is a Midwestern rapper who finds smooth ways of incorporating laid-back gangster rap lyrics with R&B rhythms into his songs. Interscope Records, the label who signed Dr. Dre and Eminem, saw the potential in Gibbs but unfortunately dropped him right before his album was supposed to come out. In a fury, he leaked all the tracks for free on his website as a mix-tape named midwestgangstaboxframecadillacmuzik in 2009 and ended up building his own label. Instead of just keeping with rap collaborations, he found some crossover success when he collaborated with Dan Auerbach of the blues-rock group The Black Keys on "Oil Money."